Luisa Trindade, Associate Professor (UHD) at Plant Breeding has been appointed Professor holding a personal chair. Prof. Luisa Trindade (Lisbon, 1971) studied Plant Breeding at the Technical University of Lisbon and graduated in 1995. In 1998 she was awarded her second Master’s (cum laude) by the Universidade do Minho, Braga, Portugal in Microbial Molecular Genetics. She then came to Wageningen, where she received her PhD in Plant Breeding in 2001. After a few post-doc positions, Luisa Trindade became the group leader of Biobased Economy and an assistant professor; six years later, she was appointed associate professor at Plant Breeding. In her research in Wageningen Prof. Trindade concentrates on the breeding of crops for a circular, bio-based economy. Her most important expertise lies in plant cell walls and fibre plants such as Miscanthus, hemp and maize. She studies the development of crops that make more efficient use of natural resources such as water and nutrients and she strives to use the entire biomass of a crop for diverse applications. Designing such crops requires a knowledge of plant physiology and genetics, conversion technology, consumer preferences and other disciplines. In Wageningen she has found the right breeding ground to combine all these areas of expertise.